As part of a larger effort to revitalize the look and feel of Blackfoot Challenge materials, we are excited to unveil our new logo.     

Early in 2019, the Blackfoot Challenge’s Outreach Committee began the process of updating our iconic logo. As the primary symbol of our identity, we felt our logo was due for a refresh – a new look that brought us into the current era while still maintaining a connection to the past.

After more than 40 different styles and 9 rounds of edits, we’ve arrived at a design that we believe is fresh, straightforward, and strong. It has a sense of forward momentum — as partners, we are always trying to see what’s coming up around the bend.

And as in previous versions, the Blackfoot River remains front and center. The river runs through the heart of our watershed and is the barometer for how we are all doing as stewards of this landscape.

The refresh of our logo is part of a larger effort to revamp the look and feel across all our print and web materials. As we roll out these items over the coming year, know that it’s the same organization and the same folks you know and trust.

2003 and earlier


2003 – 2005


2005 – 2020